This article, by Chase Jarvis himself, details a series of posters and billboards that have been appearing recently. They proclaim various niche groups who, as seen at left, "deserve to die." However, this is a front to raise awareness; a visit to the campaign website reveals the organization's true message: that no one deserves to die, regardless of societal labeling. The question posed by the article is whether or not this tactic works; put simply, because of the massive (albeit often negative) attention it generates, yes. It does work. As they say, any publicity is good publicity. Read the article! Follow Chase's blog! Yes!
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